People are increasingly using larger screens at home and work, and more and more people are replacing laptops with tablets. These changes illustrate how important it is for publishers to embrace Responsive Web Design and Responsive Advertising solutions. According to a report from research firm IDC, sales of desktop and laptop PC computers dropped a …
ResponsiveAd‘s insight: When we think of Responsive Ads, we do not think of them as only responsive to the device size and shape as in Responsive Web Design, but responsive to the context of places, things and times around you. Weather just happens to be one of those things that gets very interesting when we …
The Minneapolis newspaper is a publisher that has embraced the world of automated ad buying. ResponsiveDaily‘s insight: This seems to be the growing trend for publishers that can not maintain their ad sales teams. They have found a balance and leveraged the private marketplace to do so. “Programmatic for me becomes a way for me …
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