See on Scoop.it – Responsive Advertising Clearly, everyone and their dog is thinking mobile first these days. But what’s more interesting in the survey is that the majority of developers aren’t looking to iOS or Android to do so. ResponsiveDaily‘s insight: Wouldn’t be great that any HTML5 App could now be embedded into an ad …
In a great article in the Mediapost, they highlight some great points around the banner. 1) Think beyond creative Changing creative standards time and again is not enough, no matter how rich the media is. Einstein defined insanity as doing the same thing over and over again and expecting different results. Over the years, we have gone …
“Blame my enteprenurial tendencies, but when I was experiencing Snow Fall, all I could see was stunning brand-advertising opportunities, that went beyond the dumb, commoditized advertising the Times is forced to put on its website. Why not embed a tasteful Land Rover ad or throw in one for Moncler? That is native advertising that actually …
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