Ad Formats & Services

Service Type Basic Pro Advanced
Pricing (CPM fees) Request Invite Request Invite Request Invite
Service Types FREE Self-Service (WSYWIG Editor) Full-Service ONLY
Studio Mode (PSD upload or blank canvas)
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Template Mode (Create your own or use gallery of Templates)
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Ad Load (Weight of Ad during polite load. All initial loads < 50kb) < 200kb > 200kb > 200kb
Cloud Hosted and Global Delivery CDN (Dynamic Content Publishing)
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Real-Time Dynamic Creative Optimization (Programmatic Creative)
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Features (basic overview functionality. Lots more just included)
STRETCH™ Type Size-Based
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Fixed Height Fluid
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Completely Fluid (Programmatic Creative)
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Platform Types Web Browsers(All Modern Browser with fallbacks for < IE9 scenarios)
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Native Apps (Google Admob SDK, etc…)
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Expandables / interstitials (Responsive Rising Star Type Units)
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HTML & Scripting Design Editor CSS
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JavaScript
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Animation Basic CSS
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JavaScript **
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Responsive Typography Google Web Fonts, Monotype Web Fonts, Google Web Fonts, Monotype Web Fonts (Premium) Google Web Fonts, Monotype Web Fonts (Premium) and Custom set-up
Widgets – Responsive App Canvas design and embed interface (Video, Maps, Ecommerce, Forms, Feeds, Embedded Apps etc….. )
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Others (Social icons, basic design tool kit)
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Ad Server Compliant (DFP, DFA, OpenX, AdTech, Turn, AdGear, AdZerk, Xaxis, etc…)
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Analytics Click-Tracker support, Basic Analytics
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Advanced Analytics
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Video General 3rd Party Service Youtube Any Customization
MPEG4(Custom with Progressive Video Downloiaded)
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  • ** No design tool kit, but custom javascript editor can be used

STANDARD

STRETCH™ is our unique HTML5 Responsive Ad Unit Technology. Anyone can create responsive banners ads in minutes from desktop ads to all other screens (tablet, mobile). Our WYSIWYG (self-serve) service allows you to upload a PSD (Photoshop) file of the desktop ad design and easily create a fluid HTML5 cloud-hosted Responsive Creative that can be deployed as a STRETCH Ad(s). We created the concept of Flow-lines™ to determine that unique Format of Responsive Ad you want from screen-to-screen. One Responsive Creative can be made into many different Responsive Ad Formats with different Flow-lines™

Common Break-Point Reference

Since 2010 with the release of Responsive Web Design standards and the exponential growth of mobile browsing and the smart phone, the one web with multiple screen sizes became a reality.   Above is a reference for the different breakpoints for different screens that can be used in your Responsive Ad design.  When designing  Responsive Billboards or Edge-to-Edge units a common breakpoint to start out from is either 2560 or 1440.  Between 1440 and 1024 is the zone for the desktop.  About 80% of sizes all fall within this break point area.  1024 is the sweat spot for the length of an iPad or common tablet in landscape.  Then comes 768 for the iPad or Tablet in portrait.   Below 768 is where it gets kind of messy again.  There is such a wide array of smart phones, phablets (phone/tablet)  and tablets that having it completely fluid below 768 you can never go wrong.   Having the Responsive banner <220H below 768 guarantee’s even in landscape mode you get full-view of the creative.

Examples of STANDARD Possibilities

There are unlimited possibilities with the ResponsiveAds tool,however to get you started we have 5 basic formats you can try

Responsive ADHESION™

Responsive Adhesion is a format that gives you brand viewability always above the fold.  The adhesion banner sticks to the bottom of the screen and has the option for the user to close (hide) the format.  The format can be either a Fixed Height Fluid (e.g. 1440×90 <—> 300×50)  or Size-Based type ( e.g. 1200×90, 1024×90, 768×90, 468×60, 320×250)

ADHESION SNAP™

Responsive ad format that can be any ad unit size in desktop (and tablet landscape), e.g. Half-page (300×600), Medium Rectangle (300×250) or Wide Skyscraper (160×600), which then changes in to an adhesion banner in tablet (screen width x 90) and mobile (screen width x 50). The adhesion banner sticks to the bottom of the screen and always stays visible.

Responsive BILLBOARD™

The Responsive Billboard is a format that fits edge-to-edge across the width of your site or any column.  It is our most common Fixed Height Fluid unit.  A common approach to this type of unit is the  2560(300)x250H Programmatic STRETCH that fills the container on the left and right that a 300×250 could not do.   The another example is the 2560(728)x90H Programmatic STRETCH that does the same for 728×90 placements.

Responsive Leaderboard™

This Responsive ad format is one unit that has all of the different IAB sizes in it.  It is only one creative, but has the configurations of the different IAB sizes to fit any screen size with that IAB size.  It is the first evolution of an IAB standard to move to Responsive Web Design.   It makes it easy for buyers and sellers to stick with the common IAB sizes yet have one-tag that has them all in one-creative.

Responsive RECTANGLE™

This is similar to the Responsive Billboard, but it can be a format that is specifically for column placements.  A very common usage of this has been to have a Responsive Native Ad placement that fills into a screen with various rectangle sizes and can dynamically fit to that position rather then your 300×250 or 250×250 IAB size.

Responsive BACKDROP™  or Responsive SKIN™

Responsive ad format that can be any ad unit size in desktop (and tablet landscape), e.g. Half-page (300×600), Medium Rectangle (300×250) or Wide Skyscraper (160×600), which then changes in to an adhesion banner in tablet (screen width x 90) and mobile (screen width x 50). The adhesion banner sticks to the bottom of the screen and always stays visible.

Responsive FULL IMPACT™

Responsive ad format that can be any ad unit size in desktop (and tablet landscape), e.g. Half-page (300×600), Medium Rectangle (300×250) or Wide Skyscraper (160×600), which then changes in to an adhesion banner in tablet (screen width x 90) and mobile (screen width x 50). The adhesion banner sticks to the bottom of the screen and always stays visible.

Responsive INTERSTITIAL™ ( Auto-Open, Banner triggered Overlay)

Responsive ad format that can be any ad unit size in desktop (and tablet landscape), e.g. Half-page (300×600), Medium Rectangle (300×250) or Wide Skyscraper (160×600), which then changes in to an adhesion banner in tablet (screen width x 90) and mobile (screen width x 50). The adhesion banner sticks to the bottom of the screen and always stays visible.

Responsive KICK™(Side Kick)

Responsive ad format that can be any ad unit size in desktop (and tablet landscape), e.g. Half-page (300×600), Medium Rectangle (300×250) or Wide Skyscraper (160×600), which then changes in to an adhesion banner in tablet (screen width x 90) and mobile (screen width x 50). The adhesion banner sticks to the bottom of the screen and always stays visible.

Responsive PUSH DOWN™

Responsive ad format that can be any ad unit size in desktop (and tablet landscape), e.g. Half-page (300×600), Medium Rectangle (300×250) or Wide Skyscraper (160×600), which then changes in to an adhesion banner in tablet (screen width x 90) and mobile (screen width x 50). The adhesion banner sticks to the bottom of the screen and always stays visible.

Responsive TAKE OVER™

Responsive ad format that can be any ad unit size in desktop (and tablet landscape), e.g. Half-page (300×600), Medium Rectangle (300×250) or Wide Skyscraper (160×600), which then changes in to an adhesion banner in tablet (screen width x 90) and mobile (screen width x 50). The adhesion banner sticks to the bottom of the screen and always stays visible.

Coming Soon…