STRETCH™
Creating responsive banners ads in minutes from desktop ads to all other screens (tablet, mobile).
Here is a showcase of ad examples that work across all screens with their associated Flow-lines™
DESKTOP
TABLET
MOBILE
LINEAR™
Responsive ad format that can start from Billboard (970×250), Super Leaderboard (970×90) or Leaderboard (728×90) and going to smaller horizontal banner sizes like IAB Banner (468×60) in tablet and finally down to mobile banner sizes (320×50, 300×50, 216×39). Ad unit can be set to utilize extra horizontal space with interstitial sizes going smaller proportionally from the last larger standard size.
DESKTOP
TABLET
MOBILE
ACCORDION™
Responsive ad format that remains at 300px width and swaps to vertically smaller sizes. Desktop size can start from Medium Rectangle (300×250), Half-page (300×600) or IAB Portrait (300×1050) and going smaller to Button (300×150) or 3:1 (300×100) in tablets and to 300×50 in mobile. The ad unit can be set to always remain at 300px width or enable it to shrink proportionally if used in a fluid grid layout with flexible columns.
DESKTOP
TABLET
MOBILE
TOPPLER™
Responsive ad format that is a vertical ad in desktop and then topples down to a horizontal ad in tablet or mobile. Desktop (and Tablet) size can be a Half-page (300×600), IAB portrait (300×1050) or a Wide Skyscraper (160×600) that changes in to horizontal banner (728×90, 468×60, 320×50, 300×50) at a customizable screen width breakpoint. Horizontal ad sizes can be set to utilize extra horizontal space with interstitial sizes going smaller proportionally from the last larger standard size.
Ad Format Example
*This ad was done in cooperation with the IAB, IDG as part of the Responsive Creative working group white-paper.
See it here
DESKTOP
TABLET
MOBILE
ADHESION SNAP™
Responsive ad format that can be any ad unit size in desktop (and tablet landscape), e.g. Half-page (300×600), Medium Rectangle (300×250) or Wide Skyscraper (160×600), which then changes in to an adhesion banner in tablet (screen width x 90) and mobile (screen width x 50). The adhesion banner sticks to the bottom of the screen and always stays visible.
DESKTOP
TABLET
MOBILE
BACKDROP™
Responsive ad format for premium advertisers. Served as a single ad tag, BACKDROP™ provides a premium above-the-fold ad format across all screens. For desktop and mobile landscape screens, the ad format is shown as a “wallpaper skin”. For tablet and mobile portrait screens the ad format changes into an adhesion banner that sticks to the bottom of the website.
