Matti Lehto Cross-Screen Data, Responsive Advertising

Cross-Device Tracking Will Expand Mobile Advertising, hence the Responsive Creative

In a recent Media Post article Brian Nadres, TheMediaKitchen highlights three very important points.
1) Deriving Larger mobile budgets. The data from cross-device tracking could be the key to finally unlocking advertising spend on mobile devices.
2) More sequential messaging. Cross-device tracking highlights the power of using sequential messaging across devices.
3) Better media mix. Cross-channel attribution credits each advertising channel with a portion of …

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