Matti Lehto media buying, media strategies, Responsive Ads, Responsive Banner, Responsive Creative, Uncategorized

MediaShift Idea Lab: Why Media Sites Should Adopt Responsive Design

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DOES RESPONSIVE DESIGN AFFECT ONLINE AD INVENTORY?
Yes. More screen sizes mean more ad sizes, which means you could have more ad inventory to fill. Ad Networks such as ResponsiveAds.com are taking the lead by encouraging sites to sell their ad inventory in packages that include the full spectrum of mobile and standard-display ad sizes. Many sites are …

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Matti Lehto Blog, media buying, Responsive Ads, Responsive Advertising, Responsive Web Design

Should Publishers Implement Facebook Exchange?

 
While the majority of advertisers still have not used FBX, the social network’s real-time bidding exchange for serving retargeted ads, data shows Facebook is taking an ever-greater share of these impressions.
See on www.emarketer.com
Facebook Exchange (FBX), the real-time bidding platform that launched in 2012, partners with retargeting companies such as AdRoll to let advertisers purchase and deliver retargeting impressions on Facebook.
AdRoll …

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Matti Lehto Blog, media buying, media strategies

Ad Direct Placement (Humans) Vs. RTB (Machines), Who’s Winning?

 
“Let the automation do what it does best,” Andrew Casale, vice president of strategy at Casale Media, says, which is analyzing data. However, the automation can’t measure and analyze everything. Casale says, “[Buyers will say], ‘We still want to speak to you. Tell us about yourself. Tell us why you belong in the mix.’ And then we can alter what …

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