Matti Lehto media buying, media strategies, Responsive Ads, Responsive Banner, Responsive Creative, Uncategorized

MediaShift Idea Lab: Why Media Sites Should Adopt Responsive Design

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DOES RESPONSIVE DESIGN AFFECT ONLINE AD INVENTORY?
Yes. More screen sizes mean more ad sizes, which means you could have more ad inventory to fill. Ad Networks such as ResponsiveAds.com are taking the lead by encouraging sites to sell their ad inventory in packages that include the full spectrum of mobile and standard-display ad sizes. Many sites are …

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Matti Lehto Blog, media buying, media strategies

Ad Direct Placement (Humans) Vs. RTB (Machines), Who’s Winning?

 
“Let the automation do what it does best,” Andrew Casale, vice president of strategy at Casale Media, says, which is analyzing data. However, the automation can’t measure and analyze everything. Casale says, “[Buyers will say], ‘We still want to speak to you. Tell us about yourself. Tell us why you belong in the mix.’ And then we can alter what …

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