Tim Sohn Blog, mobile ads, Responsive Ads, Responsive Advertising, Responsive Web Design

(Screen) Size Matters: Is Responsive Web Design the Solution for Changing Screen Size Use?

People are increasingly using larger screens at home and work, and more and more people are replacing laptops with tablets. These changes illustrate how important it is for publishers to embrace Responsive Web Design and Responsive Advertising solutions.
According to a report from research firm IDC, sales of desktop and laptop PC computers dropped a dramatic 14 percent in the first …

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Matti Lehto Blog, mobile ads, Responsive Ads, Responsive Advertising, Responsive Web Design

Senator Rockefeller’s ‘Do Not Track’ Campaign

“Online companies are collecting massive amounts of information, often without consumers’ knowledge or consent…My bill gives consumers the opportunity to simply say ‘no thank you’ to anyone and everyone collecting their online information. Period.”
— Sen. Jay Rockefeller, D-W. Va.

ResponsiveAds’ insight:

Sen. Jay Rockefeller of West Virginia is re-introducing the Do Not Track Act, which would mandate online companies to ask consumers …

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Tim Sohn Blog, mobile ads, Responsive Ads, Responsive Advertising, Responsive Web Design, Uncategorized

4 Ways Publishers Can Convince Advertisers That HTML5 Responsive Ads are a Better Value

 
Recently, in some of our customer implementations we were able to see several clear ways for publishers to communicate the value proposition to their advertisers.
When publishers with direct sales switch their websites to responsive design, they need to create – or have created — HTML5 responsive ads for businesses and media buyers. Those advertisers are going to need to be …

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Matti Lehto Blog, mobile ads

Facebook ‘Flipped the Switch’ to Bundle Mobile Ad Sales

A recent MediaPost article by Catharine P. Taylor, “Facebook Jumps Over the Candlestick,” emphasizes how bundling enabled the growth of mobile advertising for the social network.
During a fourth-quarter earnings call last week, Facebook reported that total ad sales skyrocketed 41 percent from one year ago. In addition, the social network saw revenue from mobile make up 23 percent of total …

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