Matti Lehto Blog, Native Ad Strategy, Responsive Banner

Natural Time To Rethink The Banner?

In a great article in the Mediapost,  they highlight some great points around the banner.
 
1) Think beyond creative
Changing creative standards time and again is not enough, no matter how rich the media is. Einstein defined insanity as doing the same thing over and over again and expecting different results. Over the years, we have gone from static banners to animated GIFs, to …

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Matti Lehto media future, Native Ad Strategy

New York Times can reinvent its future, The Story-Telling of Snow Fall

“Blame my enteprenurial tendencies, but when I was experiencing Snow Fall, all I could see was stunning brand-advertising opportunities, that went beyond the dumb, commoditized advertising the Times is forced to put on its website. Why not embed a tasteful Land Rover ad or throw in one for Moncler? That is native advertising that actually allows organziations like the Times …

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Matti Lehto Ad formats, Contextual Ad Strategy, Native Ad Strategy, Responsive Banner

Responsive ad campaign for George by Asda…Responsive to Weather

Asda has unveiled a weather responsive ad campaign for its George brand, featuring digital advertising banners which respond immediately…
 

ResponsiveAd‘s insight:

When we think of Responsive Ads,  we do not think of them as only responsive to the device size and shape as in Responsive Web Design, but responsive to the context of places, things and times around you.  Weather just happens …

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