Matti Lehto Blog, Programmatic media, Real-time advertising

The Minneapolis Star Tribune goes Programmatic… is it working?

The Minneapolis newspaper is a publisher that has embraced the world of automated ad buying.
 

ResponsiveDaily‘s insight:

This seems to be the growing trend for publishers that can not maintain their ad sales teams.  They have found a balance and leveraged the private marketplace to do so.
 
“Programmatic for me becomes a way for me to capture brand and direct-response dollars while still …

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Matti Lehto Blog, Location based Ads, Real-time advertising, Uncategorized

Real Time + Real World + Real Ads (Relevant) = Responsive Advertising

In a recent article in Mediapost by Joe Mandese titled “Real Time + Real World = Real World Retargeting” , he talks about what happens  when real-time marketing meets the real world….. he is not just talking about mobile, which is an obvious means of serving ads to people based on their geographic proximities, he is talking about good old-fashioned brick-and-mortar.

 “Ninety-two …

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Matti Lehto Blog, Real-time advertising

Responsive Ads Should Respond in Real Time

Mobilizing nimbly for events like the Super Bowl is one challenge, but building teams to efficiently create content is another.
“I think this speaks to the need to systematize [brands’] social content creation,” said Noah Brier, CEO of Percolate. “They’re not going to need to tweet every single moment, but for the big ones they’re going to need to be able …

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