Matti Lehto Cross-Screen Data, Responsive Advertising

Cross-Device Tracking Will Expand Mobile Advertising, hence the Responsive Creative

In a recent Media Post article Brian Nadres, TheMediaKitchen highlights three very important points.
1) Deriving Larger mobile budgets. The data from cross-device tracking could be the key to finally unlocking advertising spend on mobile devices.
2) More sequential messaging. Cross-device tracking highlights the power of using sequential messaging across devices.
3) Better media mix. Cross-channel attribution credits each advertising channel with a portion of …

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Tim Sohn Blog, mobile ads, Responsive Ads, Responsive Advertising, Responsive Web Design

(Screen) Size Matters: Is Responsive Web Design the Solution for Changing Screen Size Use?

People are increasingly using larger screens at home and work, and more and more people are replacing laptops with tablets. These changes illustrate how important it is for publishers to embrace Responsive Web Design and Responsive Advertising solutions.
According to a report from research firm IDC, sales of desktop and laptop PC computers dropped a dramatic 14 percent in the first …

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Tim Sohn Blog, Responsive Ads, Responsive Advertising

Is Native Advertising Blurring the Line Between Content and Advertising?

On March 26, Paul Adams (@Padday), global head of brand design at Facebook, sent out this tweet:

There is no difference between content and advertising. Advertising IS content. Some of it is great, some of it isn't. That's it.
— Paul Adams (@Padday) March 26, 2013

This post triggered a controversial discussion on Twitter over whether all content is advertising or all advertising …

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Matti Lehto Ad formats, Location based Ads, Responsive Advertising

Facebook’s Phone Could Mean FREE Cell Phone Minutes? User Opt-in Mobile Advertising?

Responsive Advertising
There has been a long promise of the FREE model…. but it must be powered by Advertising?  There was Blyk that tried to do it…..
Then Google launched Android as the FREE open OS that created much debate,
It there now a shift further that — “Carriers should be worried. They could become nothing more than “dumb pipes.”  Business Insider

ResponsiveAds  insight:

It was …

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Matti Lehto Blog, media buying, Responsive Ads, Responsive Advertising, Responsive Web Design

Should Publishers Implement Facebook Exchange?

While the majority of advertisers still have not used FBX, the social network’s real-time bidding exchange for serving retargeted ads, data shows Facebook is taking an ever-greater share of these impressions.
See on
Facebook Exchange (FBX), the real-time bidding platform that launched in 2012, partners with retargeting companies such as AdRoll to let advertisers purchase and deliver retargeting impressions on Facebook.
AdRoll …

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Matti Lehto Blog, Responsive Ads, Responsive Advertising

Why is ResponsiveAds the Answer for Native Advertising?

For most — including the Atlantic, Politico, Gannett and others — it’s about fitting the ad into the site experience.

ResponsiveAds‘ insight:

What is native advertising, and what does it mean for publishers? Digiday recently asked publishers for their definitions of “native advertising.” Answers ranged from – it’s still being defined to creating an advertising experience that doesn’t disrupt what the user …

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Matti Lehto Blog, mobile ads, Responsive Ads, Responsive Advertising, Responsive Web Design

Senator Rockefeller’s ‘Do Not Track’ Campaign

“Online companies are collecting massive amounts of information, often without consumers’ knowledge or consent…My bill gives consumers the opportunity to simply say ‘no thank you’ to anyone and everyone collecting their online information. Period.”
— Sen. Jay Rockefeller, D-W. Va.

ResponsiveAds’ insight:

Sen. Jay Rockefeller of West Virginia is re-introducing the Do Not Track Act, which would mandate online companies to ask consumers …

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Matti Lehto Blog, Responsive Ads, Responsive Advertising, Responsive Web Design

Responsive Advertising = Native Advertising + Scale

“Perhaps the definition of scale is the quality of advertising produced and the impact of the experience. Native means premium, which means cost. It’s not about getting a deal. Those that position themselves this way are going to charge more and perhaps rightfully so.” — Appssavvy CEO Chris Cunningham

ResponsiveAds’ insight:

“What is native advertising?” Responsive advertising minus scale.
Believe it or not, …

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Tim Sohn Blog, mobile ads, Responsive Ads, Responsive Advertising, Responsive Web Design, Uncategorized

4 Ways Publishers Can Convince Advertisers That HTML5 Responsive Ads are a Better Value

Recently, in some of our customer implementations we were able to see several clear ways for publishers to communicate the value proposition to their advertisers.
When publishers with direct sales switch their websites to responsive design, they need to create – or have created — HTML5 responsive ads for businesses and media buyers. Those advertisers are going to need to be …

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