Matti Lehto Blog, Native Ad Strategy, Responsive Banner

Natural Time To Rethink The Banner?

In a great article in the Mediapost,  they highlight some great points around the banner.
 
1) Think beyond creative
Changing creative standards time and again is not enough, no matter how rich the media is. Einstein defined insanity as doing the same thing over and over again and expecting different results. Over the years, we have gone from static banners to animated GIFs, to …

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Matti Lehto Ad formats, Contextual Ad Strategy, Native Ad Strategy, Responsive Banner

Responsive ad campaign for George by Asda…Responsive to Weather

Asda has unveiled a weather responsive ad campaign for its George brand, featuring digital advertising banners which respond immediately…
 

ResponsiveAd‘s insight:

When we think of Responsive Ads,  we do not think of them as only responsive to the device size and shape as in Responsive Web Design, but responsive to the context of places, things and times around you.  Weather just happens …

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Matti Lehto media buying, media strategies, Responsive Ads, Responsive Banner, Responsive Creative, Uncategorized

MediaShift Idea Lab: Why Media Sites Should Adopt Responsive Design

We were mentioned in this article….
DOES RESPONSIVE DESIGN AFFECT ONLINE AD INVENTORY?
Yes. More screen sizes mean more ad sizes, which means you could have more ad inventory to fill. Ad Networks such as ResponsiveAds.com are taking the lead by encouraging sites to sell their ad inventory in packages that include the full spectrum of mobile and standard-display ad sizes. Many sites are …

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Matti Lehto Blog, Responsive Ads, Responsive Advertising, Responsive Banner

Cross-Screen Advertising Offers More Value for Publishers

With the growth in tablets and smartphones, Miller says responsive-designed sites are now table stakes for publishers.
 

ResponsiveAd’s insight:

Nieman Journalism Lab recently published a Q&A with Andrew Miller, CEO of The Guardian, on a variety of subjects, including responsive design. In the piece by Justin Ellis, Miller said, “To me, HTML5 or responsive-based is just actually being in the game now. …

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admin Ad Servers, Announcements, Responsive Ads, Responsive Advertising, Responsive Banner, Responsive Web Design

Getting Google AdSense to work in Responsive Web Designed sites

In accordance to the holiday spirit we just made this free and open tool available to enable Google AdSense in Responsive Web Sites.
As many of our sign-ups have been asking for a way to fill their remnant inventory with Google AdSense in addition to running their own responsive ad creatives, we decided to create a simple tool to bundle your different …

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Matt Ad formats, Announcements, Blog, News & Events, Responsive Advertising, Responsive Banner, Responsive Creative, Responsive Web Design

PRESS RELEASE: ResponsiveAds™ Launches New Responsive Web Design Display Banner Advertising Service

Today we are making our STRETCH(tm) product available for private-beta!  Here is the release….. we love connected moments and we wanted to memorialize 12/12/12 @12:12!
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Now available in private beta, STRETCH™ offer enables publishers, agencies and brands to effectively run the same ad creative in different configurations across desktop, smartphones and tablets.
NEW YORK, NY, December 12, 2012 –ResponsiveAds, Inc. today announces …

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admin Announcements, Responsive Ads, Responsive Advertising, Responsive Banner

ResponsiveAds featured in IAB white paper

IAB just released an overview white paper into Responsive Web Design (RWD) titled “Responsive Design and Ad Creative: An IAB Perspective” as an effort to foster better understanding of this new exciting trend in web development. The big challenge for publishers embracing RWD is how to setup advertising on a web site that has dynamic layout which changes based on …

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admin Ad Servers, Blog, Responsive Ads, Responsive Advertising, Responsive Banner

Our NetMagazine Article: Responsive Web Design and Advertising

We were asked to write an article for NetMagazine about Responsive Advertising.  We ended up calling it the “State of Responsive Advertising”, but it is really an  Advertising 101 for Responsive Web Design overview.   I know it was a bit long, but we had a lot to say! We are looking forward to getting deep into the Advertiser/Agency perspective …

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