Matt Uncategorized

How to Be Responsive to the Google Freeze of Your Ads: Quick Migration to HTML5

Google seems to throw last-minute changes on us. In April, the tech giant changed its algorithm so websites that use responsive web design or have a separate mobile site come up first when searching on mobile devices. In fact, software developer Moovweb conducted a study since “Mobilegeddon” was implemented to see how the algorithm change has influenced search results. It …

Read More

Matti Lehto Uncategorized

As Developers say open standards will win for HTML5 apps….so we launched Responsive App Canvas(TM)

See on Scoop.it – Responsive Advertising
Clearly, everyone and their dog is thinking mobile first these days. But what’s more interesting in the survey is that the majority of developers aren’t looking to iOS or Android to do so.

ResponsiveDaily‘s insight:

Wouldn’t be great that any HTML5 App could now be embedded into an ad so that users can interact in real-time, …

Read More

Matti Lehto media buying, media strategies, Responsive Ads, Responsive Banner, Responsive Creative, Uncategorized

MediaShift Idea Lab: Why Media Sites Should Adopt Responsive Design

We were mentioned in this article….
DOES RESPONSIVE DESIGN AFFECT ONLINE AD INVENTORY?
Yes. More screen sizes mean more ad sizes, which means you could have more ad inventory to fill. Ad Networks such as ResponsiveAds.com are taking the lead by encouraging sites to sell their ad inventory in packages that include the full spectrum of mobile and standard-display ad sizes. Many sites are …

Read More

Matti Lehto Blog, Location based Ads, Real-time advertising, Uncategorized

Real Time + Real World + Real Ads (Relevant) = Responsive Advertising

In a recent article in Mediapost by Joe Mandese titled “Real Time + Real World = Real World Retargeting” , he talks about what happens  when real-time marketing meets the real world….. he is not just talking about mobile, which is an obvious means of serving ads to people based on their geographic proximities, he is talking about good old-fashioned brick-and-mortar.

 “Ninety-two …

Read More

Matti Lehto Uncategorized

Intel touts multiscreen flexibility with ‘display as a service’

By hooking displays to a network, users can send video from their devices to any available screen. Read this article by Stephen Shankland on CNET News.
 

ResponsiveAds’ insight:

…. Just when we thought that software took “all of the steam”.  The hardware industry is also getting very innovated with multi-screen services and offerings.  This is quite an exciting opportunity when we think of …

Read More

Tim Sohn Blog, mobile ads, Responsive Ads, Responsive Advertising, Responsive Web Design, Uncategorized

4 Ways Publishers Can Convince Advertisers That HTML5 Responsive Ads are a Better Value

 
Recently, in some of our customer implementations we were able to see several clear ways for publishers to communicate the value proposition to their advertisers.
When publishers with direct sales switch their websites to responsive design, they need to create – or have created — HTML5 responsive ads for businesses and media buyers. Those advertisers are going to need to be …

Read More

Matti Lehto Uncategorized

The iPad Mini and it’s effect on the monetization of screen-shifting – ResponsiveAds featured on Forbes

Today is Apple’s day, so let’s leave Google to the side for now. It is well known that mobile has created a crisis in advertising. Although the industry can see how the correlation of location-based data with social and other data sources can lead to highly targeted and relavent advertising, the reality has been that “traditional” display ads have not …

Read More