Chameleon or Fruit? Publisher’s Integrated Ad Strategy Challenges
1/15/2018 – *Blue Monday with the Blue Chameleon Matthew Snyder Amidst the challenges Publishers are facing in 2018 monetizing with advertising that culminated from low commoditized CPM’s, regulated social syndicated growth (e.g. Facebook’s announcement of deprioritization for pubs) and Google’s end-user power play by taking control over Ad Blocking (Chrome with Adblock Feb 15th 2018) …