Cross-media

Chameleon or Fruit? Publisher’s Integrated Ad Strategy Challenges

1/15/2018  – *Blue Monday with the Blue Chameleon Matthew Snyder Amidst the challenges Publishers are facing in 2018 monetizing with advertising that culminated  from low commoditized CPM’s, regulated social syndicated growth (e.g. Facebook’s announcement of deprioritization for pubs)  and Google’s end-user power play by taking control over Ad Blocking  (Chrome with Adblock Feb 15th 2018)

Intel touts multiscreen flexibility with ‘display as a service’

By hooking displays to a network, users can send video from their devices to any available screen. Read this article by Stephen Shankland on CNET News. ResponsiveAds’ insight: …. Just when we thought that software took “all of the steam”.  The hardware industry is also getting very innovated with multi-screen services and offerings.  This is quite

Responsiveads is live (12/12/12)

History of ResponsiveAds 12/12/2012 was an exciting day for us!  We have been working on this for over 1 year together with the dream of creating a unique framework for advertising and the converging web.  We set our goal to have it all ready for SXSW 2012, and we made it! We both has spent