Matti Lehto Cross-Screen Data, Responsive Advertising Leave a Comment

Cross-Device Tracking Will Expand Mobile Advertising, hence the Responsive Creative

In a recent Media Post article Brian Nadres, TheMediaKitchen highlights three very important points.
1) Deriving Larger mobile budgets. The data from cross-device tracking could be the key to finally unlocking advertising spend on mobile devices.
2) More sequential messaging. Cross-device tracking highlights the power of using sequential messaging across devices.
3) Better media mix. Cross-channel attribution credits each advertising channel with a portion of …

Read More

Matti Lehto Blog, mobile ads, Responsive Ads, Responsive Advertising, Responsive Web Design Leave a Comment

Senator Rockefeller’s ‘Do Not Track’ Campaign

“Online companies are collecting massive amounts of information, often without consumers’ knowledge or consent…My bill gives consumers the opportunity to simply say ‘no thank you’ to anyone and everyone collecting their online information. Period.”
— Sen. Jay Rockefeller, D-W. Va.

ResponsiveAds’ insight:

Sen. Jay Rockefeller of West Virginia is re-introducing the Do Not Track Act, which would mandate online companies to ask consumers …

Read More