Matti Lehto Blog, Native Ad Strategy, Responsive Banner

Natural Time To Rethink The Banner?

In a great article in the Mediapost,  they highlight some great points around the banner.
 
1) Think beyond creative
Changing creative standards time and again is not enough, no matter how rich the media is. Einstein defined insanity as doing the same thing over and over again and expecting different results. Over the years, we have gone from static banners to animated GIFs, to …

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