IAB just released an overview white paper into Responsive Web Design (RWD) titled “Responsive Design and Ad Creative: An IAB Perspective” as an effort to foster better understanding of this new exciting trend in web development. The big challenge for publishers embracing RWD is how to setup advertising on a web site that has dynamic …
We were asked to write an article for NetMagazine about Responsive Advertising. We ended up calling it the “State of Responsive Advertising”, but it is really an Advertising 101 for Responsive Web Design overview. I know it was a bit long, but we had a lot to say! We are looking forward to getting …
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