Is it a hidden secret that Apple has a big advertising business? Apple recently reported record advertising revenues for its first fiscal quarter, which ended Dec. 25, 2021. Even though Apple does not break out its advertising sales, it reported that its overall services operations are at a record high. This includes advertising via App …
1/15/2018 – *Blue Monday with the Blue Chameleon Matthew Snyder Amidst the challenges Publishers are facing in 2018 monetizing with advertising that culminated from low commoditized CPM’s, regulated social syndicated growth (e.g. Facebook’s announcement of deprioritization for pubs) and Google’s end-user power play by taking control over Ad Blocking (Chrome with Adblock Feb 15th 2018) …
“Perhaps the definition of scale is the quality of advertising produced and the impact of the experience. Native means premium, which means cost. It’s not about getting a deal. Those that position themselves this way are going to charge more and perhaps rightfully so.” — Appssavvy CEO Chris Cunningham ResponsiveAds’ insight: “What is native advertising?” …
IAB just released an overview white paper into Responsive Web Design (RWD) titled “Responsive Design and Ad Creative: An IAB Perspective” as an effort to foster better understanding of this new exciting trend in web development. The big challenge for publishers embracing RWD is how to setup advertising on a web site that has dynamic …
History of ResponsiveAds 12/12/2012 was an exciting day for us! We have been working on this for over 1 year together with the dream of creating a unique framework for advertising and the converging web. We set our goal to have it all ready for SXSW 2012, and we made it! We both has spent …
