Matti Lehto Blog, Programmatic media, Real-time advertising

The Minneapolis Star Tribune goes Programmatic… is it working?

The Minneapolis newspaper is a publisher that has embraced the world of automated ad buying.
 

ResponsiveDaily‘s insight:

This seems to be the growing trend for publishers that can not maintain their ad sales teams.  They have found a balance and leveraged the private marketplace to do so.
 
“Programmatic for me becomes a way for me to capture brand and direct-response dollars while still …

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