Cross-Device Tracking Will Expand Mobile Advertising, hence the Responsive Creative
In a recent Media Post article Brian Nadres, TheMediaKitchen highlights three very important points. 1) Deriving Larger mobile budgets. The data from cross-device tracking could be the key to finally unlocking advertising spend on mobile devices. 2) More sequential messaging. Cross-device tracking highlights the power of using sequential messaging across devices. 3) Better media mix. Cross-channel attribution …
