ResponsiveAds was founded with the vision of optimizing revenue for mobile in unison with all-screens; “the cross-screen”.

The timing of the Responsive Web Design movement matched this vision and solving the mobile advertising problem of ad inventory management, re-targeting and cross-view optimization leveraging user interactions with all the different views of mobile, tablet, netbook, desktop and digital signage.

The team started to do some prototyping and was excited to bring the first pilots of ResponsiveAds out during Q2 of 2012.  The team is presently headquartered in New York City.