Chrome Heavy & High-Impact Display Ads

  Google has recently made an announcement that they will be launching the HEAVY ADS initiative at the end of August.   There has been a flurry of coverage and many publishers have been caught off guard. At ResponsiveAds we look to enable the design and delivery of the best performing fluid creative from the standpoint […]

Users are in Control: Google allows users to turn-off Retargeting Ads

This is part of many articles that we will discuss and shape the conversation on how Users need to be in control.  With the launch of Google’s Chrome Ad Blocker on Feb 15, 2018, it is clear that that is the direction Google is going;  to give users full control over advertising. In this article […]